How to Get Your Property Found on ChatGPT

Travelers are using ChatGPT to find places to stay, and the three major OTAs have already joined ChatGPT. A new layer of distribution is rapidly taking shape. For lodging teams ready to move at the market’s pace, this is a real advantage—and the barrier to entry is lower than ever.

A New Way to Discover Accommodation

The gap between developing a marketing campaign and launching it is rapidly shrinking. As travelers ask AI in natural language for ‘the best London accommodation for business travel with a rooftop bar,’ whether a property is seen and recommended by AI will directly determine who gets the next booking.

In the past, entering new channels (metasearch, mobile, Google Hotel Ads) always brought technical debt and dependence on IT teams. This time, the barrier to entry for AI channels is lower than ever before.

Three requirements for joining ChatGPT

1. 1

   Structured accommodation data: Convert information such as room types, rates, amenities, policies, and location into a structured format AI can read, so models can accurately answer travelers’ specific questions.

2. 2

   Booking links accessible to AI: Use an intermediary layer such as Connect AI to expose your website’s direct-booking link to AI, allowing travelers to jump from a conversation with one tap and book without going through an OTA.

3. 3

   Generative Engine Optimization (GEO): SEO for the AI era. Maintain llms.txt to guide AI crawlers and optimize your property’s digital footprint, ensuring descriptions stay current and relevant to AI search.

Key Takeaways

The race to join ChatGPT has already begun